If you own a business, it is necessary to meet market trends to stay ahead of everyone else. Boosting revenue growth in such a fast-paced market is another task. It requires precision and effort to present your brand professionally and in accordance with customers’ demands. For this, custom hang tags are a feasible solution.
It is a unique addition to your product that can create a positive customer experience. There are limitless options provided by our company to customise hang tags. You can incorporate tags with brand logos or prices. In addition to this, there are a variety of finishing techniques that can be applied to hang tags for a premium and luxury look.
What are Hang Tags?
Hang tags are labels or cards attached to various kinds of products. They are commonly used for products and retail packaging, such as Rectangular tags. These tags are usually attached with a string to products like:
- Clothes
- Apparel
- Cars
- Shoes
- Jewelery
- luggage
Hang tags often grab customers’ attention before the product itself. It is very necessary that brands use custom tags wisely and add the information on tags that matters and effectively communicates with customers. You can label tags with:
- Brand logo
- Price
- Barcode
- Care information,
- Promotional texts
Matte vs. Glossy Hang Tags: Which Finish Is Better?
Both finishing techniques differ in their appearance and texture. They make the hang tags attractive and premium in their own way. A finish elevates the overall appearance of your brand. To understand the core differences, read below.
Matte Finishing
It provides a subdued and premium look that is preferred by modern and luxury brands. Matte finishing makes the surface non-reflective, which automatically reduces glare and gives a softer appearance to hang tags. The matte surface makes writing and printing easy. Tags with matte finishing reflect elegance from a distance. Aqueous or UV coatings are added to create the matte finish.
Advantages and Disadvantages of Matte Hang Tags
Everything has pros and cons, even if it adds elegance to your products. To make a suitable choice for your brand, consider the following:
Pros
Below are some of the advantages of matte hang tags that make them customers’ first choice:
- Matte finish gives a tactile and velvety touch surface.
- It creates a sophisticated look for high-end brands
- The non-shiny surface reduces glare and increases readability
- The UV or aqueous coating is biodegradable
- The matte surface allows you to write notes manually
- The matte finish resists fingerprints
- It prevents the custom hang tags from tearing and scratching
Cons
Matte hang tags also possess some advantages:
- It is not as budget-friendly as gloss finishing
- It requires extra maintenance and care while handling
- Custom matte hang tags use muted and dark colours that might appear dull after printing
- They might require an extra layer for high durability
- Dust or moisture may settle on the matte surface
Gloss Finishing
A hang tag with a gloss finish has a reflective and shiny surface. It is usually vibrant and has high colour saturation. A liquid lamination or UV coating is used on the surface after printing.
Advantages and Disadvantages of Glossy Hang Tags
Every brand wants to invest in tags that can give benefits. However, it is also essential for brands to understand what the cons are of the product they are going to use:
Advantages
The following are the advantages of hang tags with gloss finishing:
- Gloss finishing makes graphics and images prominent with sharp colours
- It can grab customers’ attention as soon as they enter the store
- Its reflective surface creates a visual appeal
- The glossy finishing helps in protecting against moisture and dust
- Gloss finishes are cost-effective for mass production
- They don’t require an extra layer for protection
Diadvantages
The following are some disadvantages of gloss finishing:
- It reduces readability due to glare when light reflects on its glossy surface.
- It leaves fingerprint impressions or smudges when handled or touched by different customers, which creates poor customer feedback.
- It can become difficult to write on with inks
- The plastic lamination can not be recycled
What suits your brand best?
From customising the shapes of hang tags such as custom Die-cut tags, to the final finishes. You can choose whatever you like for your products. However, it should be considered that the personalisation aligns with your product application too. Nowadays, brands are very much concerned about what finish makes their product more professional. But what they forget is that everything can be done professionally.
Choose a matte finish in the following conditions:
If you want your content to be more visible
If you have printed flyers and brochures and the environment has bright lights
If you want minimal and artisan appeal for your brand
If you want to display your brand sophisticatedly rather than content as well
If you want to write custom notes manually
If your brand vibe is subtle and luxury
If you want to appear unique, you can opt for custom Round tags with a matte finish
Choose a glossy finish in the following conditions:
If you want your packaging to be bright and shiny
If your products are to appear in the kids section
If your brand has a modern and static vibe
If you want your images and photography to be more vibrant than detailed
You can choose custom oval tags with a gloss finish for retail packaging
If you have an indoor setup
Conclusion
Both of the finishes are significant in their own way. There is no universal answer to which finish is better or more professional. The right specifications of your brand and procedure are what make these finishes better for your products. For this, we use high-quality materials for finishing and provide instant customer service to assist you further. Contact us and order now from The Custom Tags for fast delivery across the UK.